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Prasiddh Chauhan
Hi! I'm Prasiddh Chauhan. Ask me anything about me.
● Senior UI/UX Designer

Designing experiences that
convert, engage, and scale.

Product Designer with 8+ years of experience specializing in UX research, GenAI-driven design, and scalable digital products.

Research is the foundation of every pixel.

@prasiddh

Scalable design systems drive speed.

@prasiddh
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Case Studies

Focused deep-dives into product strategy, interface design, and user-centric problem solving.

Trusted by engineering teams

Hear directly from the founders and leaders I've collaborated with.

Certifications & Awards

Continuous learning and recognition from industry-leading organizations.

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IxDF - The Interaction Design Foundation

User Research – Methods and Best Practices

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IxDF - The Interaction Design Foundation

Design Thinking: The Ultimate Guide

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IxDF - The Interaction Design Foundation

Journey Mapping

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Accenture

Digital Skills: User Experience

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IBM

Enterprise Design Thinking Practitioner

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University of Sydney

Innovation Through Design - Think - Make - Break - Repeat

Frequently Asked Questions

Common questions about my workflow, design philosophy, and process.

What is your typical design process? +
I follow a double-diamond approach: Discover, Define, Develop, and Deliver. This involves deep upfront research, iterative prototyping, and close collaboration with engineering to ensure flawless execution.
How do you balance user needs with business goals? +
By mapping user friction points directly to business KPIs. A smooth user experience naturally drives conversion and retention. I align stakeholder requirements with user research to find solutions that satisfy both sides of the equation.
What role does data play in your design decisions? +
Data is foundational. I combine quantitative data (analytics, heatmaps, drop-off rates) with qualitative insights (user interviews, session recordings) to ensure design decisions are objective and measurable rather than purely subjective.
How do you handle pushback from stakeholders? +
I rely on objective data and user research. When disagreements arise, I facilitate collaborative workshops, present user testing videos, and prototype low-fidelity solutions to test hypotheses before committing to high-fidelity designs.
Can you integrate into our existing agile sprints? +
Absolutely. I am well-versed in Agile methodologies and typically operate in a "Dual-Track Agile" system, working one or two sprints ahead of the engineering team to ensure requirements and designs are fully validated before dev handoff.

Explore what I’ve designed

Let’s explore my work and see how ideas turn into meaningful design.